RESULTS
The final launch shows all of the elements coming together for a cohesive brand with a strong message for the audience.
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BRAND EVOLUTION FOR NU SKIN
CHALLENGE
A brand refresh cycle didn't exist until we implemented a two year product refresh cycle and brand refresh cycle. Building this cycle around a global convention was also a necessity. The brand needs to be refreshed without being reinvented for these cycles introducing a unique challenge.
PROCESS
Initial imagery was pulled from existing shoots, later a full shoot was produced with Trevor Owsley, testament to the can-do mentality of our team and resourcefulness and adaptability to current trends and needs.
The process of type selection, composition, color, and messaging are shown below.
OUTCOME
The latest brand campaign for Nu Skin helps evolve the company into a more contemporary branding approach with artistic elements that connect to a younger audience. Combining texture, image, and type allow for a system of combinations and compositions that seem limitless. The brand benefits from modular type and color combinations, as well as relatable and believable imagery that also attracts a younger generation of consumers.
