PERSONA WEB SECURITY PORTAL
CHALLENGE
Persona is software that protects online identity and credibility in the social media landscape, as well as provide data and feedback to the social media user. In an oversaturated market and a competitive online context, the challenge to marry ethos and a fun approachable interface presented itself.
APPROACH
We identified the needs of trust, fun, easy to use, and uniqueness as must have deliverables for persona. We planned an identity exercise on site with their team and explored the notion of identity and representation. This was particularly important for a company that specializes in protecting identities, and for a startup it was a great exercise for the client to think about the software from the users perspective as well as their own.
RESULTS
The design exploration and identity exercise proved beneficial and we were on our way to producing visuals and guidelines for their coding team to use in starting their new fun, credible, brand.
