PANGEAN EMBASSY
CHALLENGE
Pangean Embasssy is an all-inclusive online travel concierge providing high end travel bookings and suggestions on global travel as well as family, business, and eco tourism. The goal was to present the various site benefits alongside world travel in general, as well as appeal to a wider audience than most high-end concierge travel sites.
APPROACH
When we first met with Pangean Embassy their primary goal was to make the user interface simple and representational of the full travel experience they offer. We expanded the reach of their brand to include the global nature of travel available in a very personal online context with a simple lexicon of memorable icons to increase return users and provide a memorable and unique experience, allowing everyone to feel and experience the luxury of personal concierge site.
RESULTS
We built a fun and modern identity that scales to their current branding and site needs, and has the flexibility to grow as their business increases to mobile, social, and print.
