PHARMANEX PACKAGING UPDATE
CHALLENGE
Provide a global solution to Nu Skin's vitamin line Pharmenex that includes product benefit photography and a refined template that allows for multiple language use and regulatory benefits.
PROCESS
Working with still life photographer David Meredith and lifestyle photographer LIz Von Hoene we provided botanical, scientific, benefit, and lifestyle solutions to visually portray the health benefits of these vitamins and nutritionals. Simplifying the type and color allows the brand to have a timelessness that spans across global markets.
The brand continues to be updated to allow for product growth like Vitamin C plus Zinc, Magnesium and others, and a new Elements line.
OUTCOME
Global consistency and an updated aesthetic are obvious benefits as this new product line rolls out over the next year. All photography was negotiated as an exclusive long term usage which negates the need to update any visuals for the next decade from any market.