A brand that has outgrown it’s namesake products and moved strategically and sucessfully into global training and leadership consulting. 

Challenge

Give the brand a much needed update, and reposition them as a global consultant not a
retailer of daily binders, without losing the legacy and ethos of the brand name. 

Process

Walking through rebranding with the
leadership team we used moodboards and futureproof timeless design to create a brand that felt like it had been around a while but also felt new and fresh. 

Outcome

A global brand that represents the engaging and successful principles it teaches it’s clients.